Before you start, get clear on your objectives.
Programmatic can drive both brand and direct response results; whether it’s restricting your ads to a particular vertical (eg. ‘sport’ or ‘news’) or maximising awareness (using larger formats, perhaps deploying video) or looking for low cost leads, KPEX inventory can be cherry-picked to give you the best bang for your buck.
Pick your DSP (buying platform):
your media agency should offer this service; as do a number of independent firms. Some major clients choose to bring this capability in-house.
just search for the KPEX url in your DSP and add it to your campaign(s). Simple. No paperwork required.
Add some smarts:
layer in data (your own; from KPEX; or perhaps from a 3rd party); cut some deals (to secure priority access to inventory).
Test and refine:
most DSPs will give rapid and detailed reporting, so if you spend time with the data you will quickly learn what is and isn’t working and can continually optimise your buys as you go.
ALTERNATIVELY GET IN CONTACT WITH US AND WE’LL HELP GUIDE YOU THROUGH THE PROCESS