The programmatic advertising market is ballooning and it shows little sign of slowing down over the next few years. And while this has disrupted the status quo, it also offers enormous potential of expediting the process of selling and buying ads while simultaneously allowing for specific audiences to be targeted with pinpoint accuracy. And rather than letting this opportunity pass New Zealand by, the nation’s four major publishers have allied their efforts to create a programmatic solution with a distinctly local flavour: KPEX.

This play allows the local publishers to aggregate their audiences and create scale (letting buyers use the new tools that they favour) but doing so only across quality, local content.